There are five “natural forces” that are shaping today’s brands. These natural forces are occurring all around brands and are forcing leaders to think and behave in completely different ways than many of them are prepared for
For digital initiatives to succeed, they need to have unequivocal support from executive leadership. Here’s what you need to do:
As part of this transformation you are being called to “focus outward on the customer.” Sounds easy, but we all know how hard that can be. Customers can be irrational, unruly, uncooperative, and even dishonest. Remember the George Quiz? But, they are still the boss!