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For digital initiatives to succeed, they need to have unequivocal support from executive leadership. Here’s what you need to do:

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Today’s leaders want to harness the power of social buzz, accelerated word of mouth and amplified messages. To reap the benefits of Social Business, leaders must first understand the roots of the Social Business age. While certainly an extension of the Information/Technology age of the 1990s and 2000s, the Social Business age came about due to three mega-trends:

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As part of this transformation you are being called to “focus outward on the customer.” Sounds easy, but we all know how hard that can be. Customers can be irrational, unruly, uncooperative, and even dishonest. Remember the George Quiz? But, they are still the boss!

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We make pitches every day, whether it’s for new business, a promotion, or even for a wary team to believe in you. After 30 years of pitching for my supper, here’s what I’ve learned.....

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How important is a mission statement when it comes to establishing or changing a company's culture? I answered by saying that it is extremely important. So important, in fact, that I want to elaborate on the reasons why

Alan Mulally's Legacy

Today, Alan Mulally is retiring as CEO of Ford Motor Company. When I was working on my book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company back in 2011, he shared with me some notes he made for himself shortly after he arrived in Dearborn in September 2006. At the top of one of the sheets of paper, he had written "Alan Legacy." Below that, he listed his personal goals — the things he hoped to achieve before leaving Ford.