Today’s leaders want to harness the power of social buzz, accelerated word of mouth and amplified messages. To reap the benefits of Social Business, leaders must first understand the roots of the Social Business age. While certainly an extension of the Information/Technology age of the 1990s and 2000s, the Social Business age came about due to three mega-trends:
As part of this transformation you are being called to “focus outward on the customer.” Sounds easy, but we all know how hard that can be. Customers can be irrational, unruly, uncooperative, and even dishonest. Remember the George Quiz? But, they are still the boss!
We make pitches every day, whether it’s for new business, a promotion, or even for a wary team to believe in you. After 30 years of pitching for my supper, here’s what I’ve learned.....
How important is a mission statement when it comes to establishing or changing a company's culture? I answered by saying that it is extremely important. So important, in fact, that I want to elaborate on the reasons why
Saturday night, as I was surfing through channels after a long day, I landed on the 2014 Rock & Roll Hall of Fame Induction Ceremony. The music was amazing and the trip down memory lane moving. What was unexpected, however, was the life-defining leadership moment that Bruce Springsteen stepped up and in to.