3 Things you can learn from Ford’s cultural revolution

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3 things you can learn from
Ford’s cultural revolution


You can listen to the full recording here.


BRYCE G. HOFFMANauthor of the best-selling book “American Icon: Alan Mulally and the Fight to Save Ford Motor Company,” lead a free webinar on three key lessons from the Ford turnaround that you can use to change your company’s culture, drive accountability and foster teamwork. Under Mulally’s leadership, the famed automaker went from the brink of bankruptcy to record profits in just two years.  Listen to the webinar and learn how your organization can use the same principles to meet its goals. 

The Importance of Culture

How to Use Message Discipline

The Business Progress Review –
A Powerful Tool for Leading Change

Bryce Hoffman, speaker, senior consultant, and now, the newest member of fassforward’s team, shares the principles of leadership that he learned from some of the world’s top executives. For two decades, Bryce worked as a business journalist, covering companies in the automotive, high-tech and biotechnology industries.